How come the Vailima beer with the biggest kick is selling cheaper than all the other brands they have?
The brand is called ‘povi’ for a reason, yet it doesn’t seem to pack the same firepower price as its bullish name suggests.
Well, that’s because it is a company promotion, one liquor storeowner explained.
So by that reasoning, sales for the poor ‘povi’ must be slipping. But why? Are the newer cheaper brands of liquor found in abundance at many of the Chinese run stores muscling into the once rich ‘povi’ pastures?
Maybe Taula beer is partly responsible too. The rival brand is already claiming 70 percent of the local market with their own brand that also packs a similar kick as the ‘povi’.
Wonder if the ‘povi’ is on its way to the barbecue grill where it will be laid to a delicious, simmering rest!
“…..is that the same as like saying moooo, dear?