APIA, SAMOA, 20 July, 2021 – Today marks the official launch of the Mission Pacific recycling program in Samoa, initiated by Samoa Breweries. The main aim of this program is to encourage all members of the public to recycle PET bottles by handing them in to recycling centers or “buy back centers” in exchange for cash. Mission Pacific Samoa will be offering recycling customers $1.00 per kilo for brands sold by Samoa Breweries. These brands include Coca-Cola, Sprite, Fanta, FruBu, Keri, Schweppes and Powerade. To maximise recycling efforts, PET bottles need to be clean, with plastic lids and surrounds removed before weighing.
Mission Pacific is a recycling program that was initiated by Coca-Cola Amatil (Fiji) Pte Ltd (CCAF) in 1999. Since its commencement, the program has shown incremental growth from 100 tons of PET bottles and cans recycled annually to 200+ tons since.
Mission Pacific in Fiji has seen a steady growth each year with more individuals, schools, towns and municipalities joining the program in their bid to do their part for the environment.
The aim is that Samoa will follow suit. According to Samoa Breweries General Manager Mr Brent Adams “As a leading beverage distributor in Samoa, it is our social responsibility to have a long term commitment to the sustainability of our packaging, as well as the protection of our local environment through this recycling program” says Mr. Brent Adams.
Mission Pacific has received support from the Ministry of Natural Resources & Environment to proceed with the program.
Chief Executive Officer of MNRE, Frances Brown-Reupena stated that “MNRE commends the efforts of Samoa Breweries in launching Mission Pacific as it further builds on other great recycling initiatives already in place in Samoa and we look forward to partnering with Samoa Breweries in the expanding this and other initiatives to increase recycling within Samoa”’
Mission Pacific Samoa Buy Back centers include Samoa Breweries headquarters at Vaitele, Niafane Distributors at Utualii and Leai Ah Fook Distributors in Salelologa Savaii.
All our collection centers will be open 8am – 1pm Monday to Saturday starting tomorrow.