By Staff Writer
The Bank South Pacific,BSP, new brand identity went up on the front of its main building along the busy Beach Rd in central Apia on Monday 31 March 2025.
The banks brand change is supposed to ‘reinforce BSP’s strong connection to the communities it serves across Papua New Guinea and the South Pacific.’
“Our new look captures the energy and ambition driving us forward, and our focus remains on delivering world-class banking services,” BSP Group CEO, Mark T Robinson, underlined.
“Each element of the new brand carries deep meaning; The drumbeat of the Kundu echoes across the Pacific, reminding us of our heritage and calling us together.
“The hook represents strength, stability, and prosperity -anchoring BSP to the region it proudly calls home. The waves reflect the oceans that connect us to one another and to the world.
“The bird in flight symbolises aspiration and guides us on our shared journey toward a prosperous future.” Mr. Robinson added.
Tunumafono Jennifer Fruean, Country Head for BSP Samoa added that the ”…. decision to rebrand comes from our commitment to evolving alongside the communities we serve.
“The refreshed brand reflects our transformation into a modern, future-focused financial institution, while honouring our Pacific roots.”
The BSP operates in 7 Pacific Island countries with headquarters in Papua New Guinea where it was set up 68 years ago in 1957.
It employs more than 4000 people across the Pacific in Papua New Guinea, Cook Islands, Fiji, Samoa, Solomon Islands, Tonga, and Vanuatu.